Outdoor advertising is not only for business
Advertisers pursue different goals when placing outdoor advertising. Some people want to increase sales volume, some want to increase the traffic of retail outlets, some want brand recognition... And for some other goals are important.
The Gift to an Angel Foundation was created in 2014 on the basis of a charity project of the same name, in which volunteers fulfilled the cherished wishes of children with disabilities.
In July 2020, the social campaign “NEPONAROSHKU”, organized by the above-mentioned charitable foundation, was launched.
To support this campaign, Vostok-Media provided surfaces for social advertising. Surfaces were involved in 4 districts of the Moscow region - Leninsky, Podolsk, Krasnogorsk and Khimki.
According to the fund, thanks to the support of our company, we managed to collect 225,000 rubles.
It was possible to obtain this data thanks to those who indicated outdoor advertising in the “how did you hear about us” section. But considering that not everyone left comments, we dare to assume that the amount was higher.
As a result of this campaign, 3 wards of children with cerebral palsy from low-income families were able to receive targeted assistance - the exercise equipment they needed.
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